Looking at Email Open Rates and Why It Matters Running a successful email campaign means that you need your audience to open your emails and, of course, act on what’s inside. But first, they must open them. If they’re not opening them, no one[...]
Tracking Protocols for Social Media Just like you want to monitor the data you generate in email marketing, on your website, and elsewhere, you also want to track everything you do on social media to ensure that you’re not wasting your time. There [...]
Let’s Talk About Conversion Rates A conversion rate refers to an audience answering your calls to action. It doesn’t matter if the action earns money or not, if your audience responded to your CTA, then you have converted. There are many diff[...]
What To Track - An Overview You’ll want to set up tracking for every area of your business. You can do it using the software you already have for each function. You need tracking to find out if your SEO works, if email marketing is effective,[...]